A bridge between eras
Battista “Pinin”Farina.
The Picasso of the automotive world.
Having designed some of the world’s finest automobiles, he had always dreamt of creating a car exquisite enough to bear his name. Because of Battista Farina’s car body designs, the Italian automotive industry will always be known for producing fast, luxurious, and iconic cars.
Automotive Innovation & Design
90 years of legacy
1883
1893 Battista Farina, nicknamed “Pinin” meaning small/young was born in Cortanze d’Asti, Italy. Though the name, Battista became a giant and a one of a kind of automotive design. He discovered his passion for automobiles at age 11, working at his brother^s body shop. At 18, he was assigned his first major design project, creating the radiator for the new Fiat Zero.
1930
Farina founded the “Società Anonima Carrozzeria Pinin Farina”. At that time, the company is a small carriage-building workshop that builds customised carriages for wealthy car owners. founded. A few years later, the company has become a trend-setting reality, capable of delivering complete vehicle projects with a standard-defining technical quality. Pininfarna is the first company in the automotive industry to implement a scientific approach to aerodynamics.
1951
The Cisitalia 202 of 1947 is displayed at the New York’s Museum of Modern Art as “one of the eight most outstanding cars of our time”. This car sets the standard for post-war era automobiles an from that moment the name of Pininfarina will resonate all around the globe.
1961
The Italian government authorized the change of Battista’s last name from Farina to Pininfarina as a symbol of gratitude for his contributions of the Italian auto industry. Battista also entrusted his company to his son Sergio Farina and his son-in-law Renzo Carli.
2018
Automobili Pininfarina is born. Automobili Pininfarina was established by Mahindra & Mahindra Ltd. in coherence with their EV and sustainability strategy.
2020
The company celebrates its 90th anniversary with the unveiling of the Battista Anniversario. The car is the worlds first luxury pure electric hypercar.
celebarting 90 years of defining beauty,
We are paying homage to more than nine decades of unequalled car design history: the lesson of Battista “Pinin” Farina echoes in each and every detail of these five extremely exclusive cars. The Battista Anniversario ensures the 90th anniversary year of Pininfarina will be truly unforgettable.