Design concept
PURA VISION
Welcome to the inspirational PURA Vision design concept, designed and developed in Italy by Automobili Pininfarina.
The new Automobili Pininfarina PURA Vision design concept previews a new era of pure-electric luxury. Its elegant silhouette, dramatic proportions and clean surfaces showcase the company’s PURA design philosophy, envisioned as a dramatic electric Luxury Utility Vehicle (e-LUV).
Sharp lines and modern aesthetic mark the beginning of an exciting new chapter for Automobili Pininfarina, embracing the DNA of 94 years of design heritage to shape the future.
PURA Vision will make its public world premiere during Monterey Car Week and inspires a new generation of Automobili Pininfarina vehicles.
PURA VISION - THE FUTURE UNLOCKED
Introducing a daring new dynamic design study – our vision for a pioneering new era of electric luxury.
Welcome to PURA Vision - Automobili Pininfarina’s luxury car portfolio. Heavily influenced by our PURA design philosophy, the design concept‘s elegant silhouette, dramatic proportions and clean surfaces continue the work started with the award-winning Battista hyper GT, reflecting more than 90 years of unparalleled design heritage in a bold and future-facing new form.
In short, PURA Vision is a striking interpretation of the ‘electric Luxury Utility Vehicle’, with stunning surfacing and exquisite details creating a unique sculptural statement.
