World First: Your chance to see PURA Vision design concept by Automobili Pininfarina
The time is now for the PURA Vision world premiere.
Welcome to a beautiful new era in design, brought to you by Automobili Pininfarina and presented in spectacular form through the incomparable PURA Vision concept. Sharp, modern, fearlessly innovative and yet blending the simplicity and timelessness that has made Pininfarina SpA designs for more than nine decades so unanimously adored.
You’re invited to see PURA Vision in all its glory, introduced here by our Chief Design Officer Dave Amantea. If this is just the start of our new journey in design, can you imagine the future?
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How did a luxury yacht inspire the innovative interior of the PURA Vision design concept?
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